Production company: Arteffects
Client: Frappant
Creative director: Victor van Vloten
Producers: Marieke Cillessen Carmen Benneker
Director: Robert Van Wingerden
DOP: Jelmer van Son
1st AC: Suus van der Geest
Gaffer: Wiegert de Vries
Best boy: Gideon Post
Belichters: Adnan Jerbi, Daan Derksen
Grip: Jur van Yperenburg
PA: Wessel Heemskerk
MUAH: Sandy Schrader
BTS: Sverre Gerritsen
Edit: Suus van der Geest, Jelmer van Son
Color grading: Alex Rambonnet
Sound design: Julian Theelen
The challenge with the Meld Misdaad Anoniem commercial was capturing the story while preserving the caller’s anonymity. This is the core of their mission, and it needed to come across naturally. We chose to show various bystanders observing an arrest, each a possible caller but without a clear connection to the suspect. They pause, each caught by the moment, watching as events unfold.
The concept was only part of the challenge—we also faced a tight schedule, with just six hours to shoot all the different scenarios. With limited time for pre-lighting, we brought in extra crew members to swiftly manage lighting and power adjustments on set.
We filmed with a dolly to add a slight, almost imperceptible sense of depth. The slow movement towards each character as they remain still adds tension to the scene.
We were also mindful to avoid portraying any specific group or location, so we used anamorphic lenses. Not only did this enhance the visual quality, but it also helped blur the background enough to obscure any identifiable details of the filming location.
This project was a personal milestone. It was my first larger-scale shoot and a chance to lead a skilled crew. Seeing it in 150 cinemas across the country was a rewarding end to the journey.
Below is a short BTS video and some stills from the shoot.
